Atex puts Sahlman in charge of digital

Aug 15, 2010 at 07:46 pm by Staff


Atex has appointed Gustaf Sahlman group digital director, moving from the role of chief executive of the Polopoly web CMS provider it acquired in 2008. He will develop and drive Atex’s next generation digital strategy, which focuses on helping media-rich companies transform their businesses with enhanced digital technologies, and be responsible for building greater brand awareness for Atex products in verticals outside the media industry, where Atex claims to be a market leader. Another goal is to further expand Atex’s global message, demonstrating the company’s history as a pioneer in the content management industry. Sahlman says Atex has an “extremely exciting” heritage going back 37 years to when the entire notion of content management was just developing. “The evolution of our company demonstrates this continued level of innovation and vision, which has made it successful,” he says. Sahlman was part of the team that built Polopoly into one of Europe’s leading content management vendors. He has a 15-year track-record of working with knowledge-intensive high growth technology companies and he combines a strong understanding of the digital landscape with a never ending business drive.
Sections: Newsmedia industry

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