A hybrid iPad app for News Limited daily the ‘Herald Sun’ delivers a mix of live content, designed magazine-style pages and an e-paper edition.
The ‘best-of-both-worlds’ approach provides an intuitive and reader-attractive way to present the very rich content with fixed categories and a scrollable table of sections.
Three main sections – news, sport and the ‘Confidential’ gossip column – are updated up to three times per day. Other sections including the cars guide, Hit, Taste, Sunday, and Body+Soul – are weeklies. This structure also enables the team to easily add specials as one-off releases.
Each section can be downloaded separately so readers can quickly access the desired content.
The app also offers access to the e-paper replica of the print edition, 1.3 million Victorians every weekday. This can be downloaded separately, enabling more traditional readers to start with the digital version and move to the enriched tablet edition at a later stage.
The tablet editions are created within a workflow based on WoodWing´s Enterprise multi-channel publishing system and its digital publishing tools, including hotspots, nested interactivity, scrollable areas and video. Features include sharing via social media with email options which allow readers to get in touch with editors. In some articles, the author’s Twitter account is also included.
Dynamic web elements feed off real-time events such as the scoreboard in the sport section. With new information pushed every three minutes, readers see the updates as games are being played.
Sudoku, crosswords and horoscopes are also inserted dynamically, freeing designers from repetitive tasks.