Newspaper systems developer Digital Technology has launched a metered paywall system for paid content is says can be by publishers regardless of whether they are DTI customers.
Powered by Syncronex, the Digital Paymeter digital subscription customisable and cloud-based, the company says. Publishers retain control over their digital strategies, receive 100 per cent of paid content revenues and control subscriber data.
It allows publishers to meter online access to a defined number of articles, and offer premium content packages and day passes. E-editions, digital replicas, iPad, tablet and mobile subscriptions are catered for, as are cross-media ‘combo’ subscriptions. Other features include a single log-in to provide a consistent user experience, and ABC reporting with the ability to track access history.
DTI says the system works with any content management system or circulation software.
“Digital Paymeter is a direct response to the market demand for a paid content approach that puts publishers in control of their revenue and their subscribers,” says DTI president Dan Paulus. “Clearly, metered paywalls are succeeding which is why 87 per cent of newspapers have chosen the metered approach.
“We also know that every market is different, so the solution gives publishers the flexibility to customise their paid content offerings and pricing models.”
DTI is exclusive provider of Digital Paymeter, which was developed by Syncronex and marketed as syncAccess . It has been in live production for almost two years at the ‘Commercial Appeal’ in Memphis, Tennessee.
The company says it plans to offer other cloud-based services under the Digital Spectrum brand, of which Digital Paymeter is the first offering.