DTI scores 1000-user editorial order across 17 sites

Digital Technology International has announced an order from German newspaper publisher Madsack for a group-wide editorial system. The publisher has 17 sites across Germany, including two main publishing centres, the largest in Hannover, and a second – jointly owned with Axel Springer Verlag – in Leipzig. More than 1,000 users across 32 titles will be able to share content, enabling increased efficiency as well as an ability to better gather more news stories across the group. Rainer Golembek of Madsack’s Media Concepts department says before placing the order, they completed DTI projects at two newspapers, ‘Korbach’ and ‘Heimatzeitungen’. “Their rapid success confirmed that we should award DTI the contract for this large, group-wide, system,” he says. “Madsack and DTI share the same vision – and their technology enables our vision to become a reality.” The DTI Editorial suite includes modules for reporting, page planning, pagination, a library archive and retrieval. Incorporating the company’s Liquid Media enabling technology, it allow content to be combined and to delivered on-demand. Through a technical partnership with Adobe, it provides a tight integration of products including InDesign and InCopy. This enables a productive collaborative multimedia publishing environment allowing several users to work simultaneously on the same content, providing faster production, and better management of multiple story versions. DTI expects the project to be rolled-out during 2009 and 2010, to be “a showpiece for newspaper publishing efficiency”.