SPH sharp with Web TV

Singapore Press Holdings has launched the island state’s first Web TV portal, ‘Straits Times Razor TV (www.razor.tv) in August using CoreMedia’s content management technology with support from implementation partner Ufinity. The innovative Razor TV presents interactive video-news, live chats and lifestyle features in its WebTV programming. The free service targets digital active users and will – for the first time in the Singapore digital world – allow user contribution to the programme via online comment and questioning in real-time. Users are also encouraged to broadcast themselves live with personal videos. Content is highly localised and broadcast from a living-room styled studio in SPH’s Multimedia Centre in Toa Payoh North. “With user contribution to our programmes, we truly create user-centric content and engage the audience”, says Felix Soh, digital media editor at SPH’s English and Malay newspapers division.