Transcontinental extends DTI circulation across sites
Dec 17, 2008 at 05:05 pm by
Staff
Digital Technology International is to install its circulation solution throughout Transcontinental Media Newspaper Group in Quebec, Canada.
The group is already running DTI Circulation at two newspaper sites, and will install at all of the remaining 11. The company publishes ten dailies and 25 weeklies in the Atlantic provinces and Saskatchewan that will now use the DTI product.
Transcontinental Media is the largest publisher of community newspapers in eastern Canada; the fourth-largest print media group in Canada and the country's leading publisher of consumer magazines.
DTI Circulation is a flexible, comprehensive suite with an array of features that can be used immediately to increase revenues and reduce expenses.
"Transcontinental Media will use this customer-centric solution to expertly manage our circulation business cycle," said Alicia Serra, Transcontinental's IT director, evolution and maintenance of business applications.
"From mass to highly personalised marketing, Transcontinental Media offers its clients integrated solutions which include a continent-leading direct marketing offering, a diverse digital platform and a door-to-door advertising material distribution network. DTI Circulation will provide us the ability to standardise procedures and processes across the company."
"Our selection process was rigorous and included actual software users who judged the DTI solution with its strong slate of functionalities as the best available for our needs going forward," said Marc-Noel Ouellette, senior vice-president, Transcontinental Media Newspaper Group.
