A multimillion deal with systems vendor DTI will provide a single nationwide circulation, distribution and marketing solution throughout News Limited’s 11 major Australian operating divisions.
News has signed with USA-headquartered Digital Technology International to integrate all its their Australian newspaper divisions with the DTI Circulation suite of circulation, distribution, marketing and reporting software.
The 11 divisions account for a total circulation of more than 12 million copies a week, and include the national broadsheet ‘The Australian’.
This significant project is a further indication of News Corporation’s commitment to investing in its printed products, and supports its stated aims of building greater audiences and creating further growth through improved relationships with its customers through the use of the best available technology. DTI Circulation is already used by more than 1000 newspapers around the world to improve all aspects of circulation and distribution – from how subscriptions are processed, managed and renewed, to how products are marketed, billed and delivered.
News Limited circulation director Catherine Woodside says a long period of research preceded the important strategic decision: “We’re very pleased that we can now start implementing what we firmly believe to be the best solution available.
“Importantly the software will allow us to manage circulation across all divisions in the same way, and therefore enable News to interface with our customers in a common manner nationally.
“Superior internal management reporting, greater flexibility around retailer allocations, and improved web access to our retail and subscriber customers, have all contributed to our decision to go with DTI Circulation software.”
A total of 325 people across Australia will use the centrally based DTI circulation system.
DTI Asia Pacific director David Page says the company is, “of course”, delighted to win the significant contract: “Soon the delivery of the majority of all newspapers in Australia will be managed by DTI Circulation software.
“We shall then look forward to introducing the benefits of our audience-centric publishing solutions to other publishers - and growing our presence – throughout the Asia Pacific region.”
DTI delivers web, print, and mobile solutions to publishers at more than 2000 sites around the world using onsite or and SaaS-based technology. Headquartered near Salt Lake City, it has offices in Australia, Brazil, Canada, Finland, Germany, Norway, Panama, the UK and USA.
Pictured are (from left to right) News Limited group circulation business manager Ashley McGrath, circulation director Catherine Woodside, DTI chief financial officer Geoff Walker and DTI Asia Pacific director David Page.
