American shopping: Cox spends circulation millions with DTI

Systems vendor DTI says it has signed a multi-million dollar agreement with Cox Media Group to install its suite of circulation, distribution, marketing, and reporting software. The deal covers all Cox Media Group publications including the 'Atlanta Journal-Constitution', Cox Ohio Publications (Dayton), Palm Beach Newspapers and the Austin 'American-Statesman'. "Implementing DTI Circulation at Cox will enable us to implement best practices across our newspaper properties, realise cost-effective consolidation of operations, and facilitate better business strategies from gaining improved business intelligence from a single group-wide circulation system," says Cox Enterprises vice president and chief information officer, Greg Morrison. Representatives from Cox's daily newspapers participated in an evaluation process to select the best solution for improving circulation management. Each of the four newspapers is currently using different circulation systems from four different system suppliers. This consolidation onto a single new system is a significant project for both Cox and DTI, and will allow Cox to realize competitive advantages in the markets they serve.