Vietnamese publisher goes with digital delivery solution

Vietnam’s largest magazine publishing house, Sun Flower Media is working with Pressmart to deliver its publications on digital channels including web, mobile and e-reader. With more than ten years of print media experience, the group publishes some of the leading titles in Vietnam. Chief executive Stan Gunn says the digital edition “has opened a lot of doors” for the piublisher. “It gives our publications a stronger online presence and allows us to reach the rapidly-developing online markets in a shorter span with more up-to-date infotainment,” he says. Among recent Pressmart clients are Elasitas (Indonesia), Incisive Media (USA), Dotminded (UK), Lexicon Group (Singapore) and ICICI Money Manager.