Freedom takes to the clouds with circulation upgrade

US-based Freedom Communications is migrating its circulation management and marketing to DTI’s Cloud hosted software-as-a-service environment as part of an upgrade to version 3.5 With a combined circulation of nearly a million subscribers, across its portfolio of more than 100 daily and weekly newspapers, Freedom has been using DTI software since 2004. Newspaper operations vice president Lee Knapp says Freedom already outsources many of its IT functions, and will save money and resources by using the hosted circulation solution: ““The DTI software automates and manages our circulation workflow, allows us to use sales history to optimise single copy sales and leverage audience data to build successful marketing campaigns,” he says. The system also enables the use of lifestyle demographics to build direct mail business, create targeted marketing campaigns that attract new subscribers, win back former customers, and promote new offers to existing subscribers.