New York-based digital design agency The Wonderfactory has temed with WoodWing Software to produce iPad content offerings for clients including a Time Magazine this week.
Time is using newly-developed InDesign plugins to enrich layouts with video, slideshows and dynamic content, with Wonderfactory partnering editorial, technology and business teams.
Co-founder David Link says the agency collaborated with Time to design a user experience that takes full advantage of the iPad's touch screen capability: “Time’s designers focused on what they do best - creating elegant print - while we ensured the integrity of those designs would be preserved when distributed via the iPad."
While The Wonderfactory and WoodWing are focused mostly on large to mid-size publishers, they are also aiming for low-cost solutions for smaller publishers. Support for other tablet devices is on the agenda with Flex and HTML5 implementations of the Digital Magazine Reader app.
See the Time iPad app
The Wonderfactory has designed websites, mobile and tablet experiences for publishers and advertisers including Time, Sports Illustrated, Life, The Weather Channel, NBC Universal, Martha Stewart, National Geographic, ESPN, The Food Network, WebMD, The NBA, Newsweek, and Zagat.
