The US' third-largest newspaper publisher, McClatchy Company,will use a cloud-based DTI Circulation system across all its 30 titles.
The company says the platform provides a best-practices approach to unify workflows and enhance corporate-wide cost performance.
Terry Geiger, Director of Corporate IT, says McClatchy needs an audience relationship management solution to support emerging growth strategies, in addition to strong circulation management functionality.
"Our choice is a key to our transformation into a print and digital media company which serves our diverse audiences on multiple platforms,” he says.
McClatchy's largest newspapers include the 'Miami Herald', 'Sacramento Bee', 'Fort Worth Star-Telegram', 'Kansas City Star', 'Charlotte Observer' and the ' News & Observer' in Raleigh, North Carolina.