Mediaspectrum has added Metro Media Publishing to an Australian customer list which already includes News Corp Australia.
The new approach to managing content and advertising follows a merger in 2012 with Fairfax Community Newspapers, Fairfax Media’s Melbourne suburban newspaper operation, and recognition that it depended on a wide range of IT systems to support various advertising, content and publishing needs.
With consolidation a priority, Mediaspectrum has been chosen as an end-to-end cloud solution to integrate MMP’s digital value chain.
Chief technology officer Damian Mansour says the group has gone through “an exciting time of change and growth” in evolving from publishing The Weekly Review to encompassing more than 15 magazines and newspapers: “Already in early implementation (of Mediaspectrum), we have eliminated the need for disparate and legacy systems throughout the organisation – to centrally manage content and ad commerce via a single solution,” he says.
Mediaspectrum Sales, AdWatch and ContentWatch solutions manage the lifecycle of multichannel content, and are built using pure web-services.
Mediaspectrum recently appointed David Page as managing director of its Asia Pacific region, but credit for the MMP deal goes to Peter Sullivan, he says.