Mathrubhumi, one of India's leading Malayalam language media companies with more than 80 daily publications producing over 370 pages daily, is live on Atex editorial CMS.
Based in Kerala in southern India, it has a total circulation of more than 1.3 million - with approximately 7.5 million readers - and a website at www.mathrubhumi.com
Director of marketing and electronic media Shreyams Kumar says they are looking forward to increased efficiencies and collaborative effectiveness from having all users on a database-centric system: "We will utilise the power of the system to publish across any media type in the near future.
"With the Atex CMS solution we will be able to react quickly to a rapidly changing and challenging marketplace and bring innovative offerings to our customers."
Project manager Babuprakash Kalathil says the wide-ranging platform helps multi-channel newsrooms create, manage and deliver content to any print or digital channel while keeping firm deadlines and the highest quality editorial values.
IT deputy general manager Baiju Madhavan says pagination is fast and flexible "and that yields increased efficiency."
Mathrubhumi will also use the remote entry capability of the system for our bureaux making reporters very productive.
Founded in 1923, Mathrubhumi now has 15 editions published from different cities inside and outside India, including the UAE. Nine editions in Kerala are published from the publication centres in Calicut, Thiruvananthapuram, Kottayam, Ernakulam, Thrissur, Kannur, Palakkad, Malappuram, and Kollam. Another four editions are published in Chennai, Bengaluru, Mumbai and Delhi.