Cxense says it has signed 12 new media clients to its Big Data-based solutions and expanded relationships with ten more.
The Oslo, Norway, based company says robust growth is rapidly increasing its global reach and broadening utilisation of solutions which help publishers better understand and engage with users and increase online revenues.
Cxense works to improve visitor experience and publisher revenue by targetting advertising and personalising content using an integrated platform for data capture, analysis and action, while retaining publisher control of data.
Among new clients this year is Japan’s Voyage Group, while South Africa's Times Media Group, Ireland’s Sunday World and Columbian news portal El Colombiano are among those taking on products including Cxense Analytics.
Cxense says existing customers including Morris Communications (publisher of the Florida Times Union’s Jacksonville.com); Ringier and Tamedia (Switzerland); Norran (Sweden) and Styria Media (Austria) are broadening their use of the technology.
“These industry-leading publishers are based in various geographies around the world, but they all share the common goals of improving the user experience for their readers and boosting digital revenue,” says chief executive Raman Bhatnagar.