Mexican publisher Grupo Expansión will use print, digital and self-service components of Lineup’s AdPoint advertising system.
Chief executive Michael Mendoza described the deal – which continues the software company’s expansion into North America – as “a fantastic win”.
Grupo Expansión’s sales teams will be able to book advertising across TV, digital, print, mobile and tablet formats with a single interaction. The solution also supports packages which extend into events, sponsorships, app building and content syndication.
Grupo Expansión CTO Gustavo Muñoz says the group wanted a system that was easy to use and quick to deploy without sacrificing the innovation or performance of its advertising tools.