Big data and analytics firm Invigor has teamed with Singapore-headquartered shopper engagement platform Sprooki to create a range of mobile-first functions for customers.
The alliance promises location-targeted messaging, vouchers, cardless loyalty and rewards, predictive product recommendations and wayfinding, delivered to wifi users while shopping.
The idea is to help venue owners such as malls and sports stadiums monetise wifi while providing incentives for consumers to receive targetted retail content.
Invigor chief executive Gary Cohen says the partnership will open up new sales prospects within the Asia Pacific region.
Sprooki's Australian executive director Claire Mula says unique insights captured by the Invigor platform inside a venue will be an ideal complement to Sprooki's mobile-first engagement and commerce solution. This enables retailers to deliver targeted, personalised retail content to their customers at "the most relevant moment" in their shopping journey.
The partnership will introduce Sprooki's functionality to Invigor's established Australian customer base - including venues, retailers and transport spaces - as well as offering Invigor Insights Visitor to Sprooki's customer footprint in Asia.
Invigor Group uses a complementary suite of big data products to source, aggregate, analyse and publish content.
Pictured: Claire Mula talks Sprooki to GXpress in March 2014