Newscycle has launched a new mobile news and advertising platform, based on the DoApp technology it bought in June.
The product is a response to statistics which show a 65 per cent increase in spending on newspaper mobile advertising - and growth of 135 per cent in mobile news consumption last year.
Marketing vice president Peter Marsh says the numbers tell the story: "Demand for mobile news and advertising content is skyrocketing, and media companies are competing harder than ever for digital moments.
"Publishers are learning that if you don't provide a good mobile experience, your audience will find it somewhere else," he says.
The Mobile product aims to enable media companies to build new mobile revenue streams, delivering content on mobile devices via native apps and the mobile web.
With native support for both iOS and Android, every aspect of the app creation process is managed, up to and including final submission and application updates. Features include ad management, ad serving and advertiser self-service.