A new strategic partnership with Froomle aims to deliver better digital experiences for Atex clients.
Froomle’s AI-enabled personalisation and optimisation technology will help users deliver highly targeted and personalised content experiences, focussing on recommendations that help users access the most relevant content regardless of the channel.
Atex chief digital officer Cesare Navarotto says Froomle’s expertise will allow them to offer clients a unique and powerful solution to improve their digital content experiences, while Froomle chief executive Koen Verstrepen was also “thrilled” with the partnership. “Their reputation for delivering innovative technology solutions, combined with our focus on personalisation and optimisation, makes this partnership a natural fit.”