The company says its Ad Server Integration module streamlines online advertising workflow for media companies, providing a single source to access customer, billing, order entry, and statistical information.
Information is synchronised between ad serving platforms and the Atex advertising system, reducing the time spent entering orders. Full end-to-end integration also provides the choice of workflows, and administration tools to set up and synchronise campaign, targeting and delivery channel entities.
Statistics can be provided to customers during a campaign, with ASI tracking effectiveness of a banner ad while the campaign is running, so underperforming ads can be corrected earlier in the process.
Global product manager Lars Jiborn says media companies will be able to bundle online campaigns with print, online and broadcast ads, becoming the hub of the multichannel advertising engine.
“Advertisers can determine what audiences they want to reach, and what media combination will be most successful,” he says.