Print-to-web integration is high on the agenda for editorial and advertising when Atex users meet in Melbourne at the end of July. One of the topics is the emerging editorial environment and what will be required from the systems vendor. “In the post-GFC world publishers are looking for ways to diversify content delivery, control costs and focus editorial resources on breaking news,” says users group secretary Robert Hatto. The session will look at tools and processes available to help editorial stay focussed on content rather than technology, and Hatto says previous workshops have been characterised by open debate on hot issues. Faced with a changing editorial production workspace, users will seek information on expansion of the editorial toolbox with design, graphic and video/sound tools, and the Atex will play in editorial plans beyond print publishing. Similar considerations are exercising advertising users, where print-to-web system integration is already strong. This year’s focus will be on improving print and online sales integration. The users’ group conference is being held from July 31-August 1 at Fairfax Media’s new Melbourne operation at Media House, at the Docklands end of Collins Street. Keynote speaker is Michael Allen, a member of Apple Australia’s marketing team. More details from Robert Hatto, email robhatto@bigpond.com