Content & marketing

‘Challenger’ VMG claims coast’s top agencies

May 15, 2025 at 09:45 am by admin

Antony Catalano’s “challenger” real estate site View Media says it has picked up “some of the biggest names” in the industry, sgning “dozen.... Read More

Vertical video sets a pattern for Schibsted

Apr 30, 2025 at 01:09 pm by admin

Feeling that traditional video and live broadcasts were becoming outdated, Norwegian publisher Schibsted’s VG shifted to a vertical format and found a broader, younger a.... Read More

Fans the focus when Taylor Swift comes to town

Apr 30, 2025 at 12:49 pm by admin

When Tay-Tay came to town, the Toronto Star responded with coverage from all editorial departments, placing its focus on fans. In an INMA ideas blog, culture & lifestyle.... Read More

‘Date night’ is an introduction to branded content

Apr 09, 2025 at 02:52 pm by admin

A ‘date night’ promotion for Newsday in New York’s Long Island brought new branded content clients and the prospect of return business. The idea of creating.... Read More

Stats speak for influencers’ role in news

Apr 09, 2025 at 10:24 am by admin

While many publishers have already waded into TikTok, hiring their own stars to reach new audiences, the future may also require them to learn how to work with influencers. S.... Read More