Content & marketing

LMA’s FIMS lab keeps coming up with story ideas

Sep 15, 2023 at 03:36 pm by admin

Whether it’s Margarita (or Hamburger) Day deals or innovative story formats, audience strategist Amalie Nash has content ideas to keep readers coming back. Nash, who wo.... Read More

Feedback platform delivers results beyond COVID needs

Sep 06, 2023 at 11:56 am by admin

Nine’s Conversations platform is giving audiences a chance to provide feedback, offering valuable qualitative insight. Strategic insights lead at the Australian publish.... Read More

Google-funded ‘digital butler’ still delivering winning mail

Aug 23, 2023 at 04:26 pm by admin

The ‘digital butler’ introduced five years back to automate the personalisation of newsletters has scored a new success with a Finnish media group. Founded in 187.... Read More

How Victoria came to be Spain’s and soccer fans’ best friend

Aug 22, 2023 at 04:27 pm by admin

Her name is Victoria, she’s a soccer fanatic and, whisper it, she’s from Spain. That’s right the country you wanted to win the Women’s World Cup when.... Read More

Weather bots allow journos to focus on journalism

Aug 09, 2023 at 11:59 am by admin

Demand for weather-related news has drawn news media companies such as the New York Times and McClatchy to look at ways of efficiently delivering the data-based content. The.... Read More