Reporting a 100 per cent traffic increase over the last six months, the company says its mobile publishing platform delivers more than eight billion mobile pages per month for over 20,000 sites and apps. Internal metrics show that 83 per cent of recently-created sites and apps used touch-enabled features from day one, and 35 per cent of all sites and apps included such features.

One in five of all new sites go for a unified URL approach, adding tablets as an additional device class into their mobile web delivery concept with a tablet specific layout. Two thirds of all touch-enabled sites based on Netbiscuits redirect tablets to smartphone versions of the site.

"Today almost every smartphone offers a touch and gesture-driven user interface, so touch optimisation is especially important for mobile sites,” says chief executive Michael Neidhoefer.

He says a touch-enabled, app-like user experience for mobile sites and an optimised delivery to all mobile devices, including the long tail of feature phones, is vital.

Netbiscuits provides an HTML5+ framework that includes mobile site building blocks known as ‘biscuits’, to enable swiping picture galleries, floating bars, overlay menus and other rich user experience features.