UK-based PageSuite says it is developing a dynamic content delivery system, in which interactive content such as videos and rich media can be simultaneously published across mobile apps and digital editions, and layout and branding can be customised without resubmission.

A beta preview is available of the system, which allows control of branding, content and edition design from a live control panel. The company says this can also launch advertising, subscriptions and data tools.

The new ‘dynamic apps’ will maximise use of ‘on the fly’ interactive features by layering rich media and video editorial and advertisements throughout an edition. PageSuite says with no longer a need for substantial downloads, readers can enjoy engaging content ‘on the go’, which can be created using existing Precisionmedia tools.

App layouts and branding can be customised without having to re-submit to iTunes, and changes of advertising and sponsorship is also remotely controlled.

“You can even choose which publications and editions you would like to display in your app and wrap subscription or data capture tools around content,” says a spokesman.