The INMA World Congress which closed in New York last week attacked negative myths about newspapers and spun an intriguing future of digital content monetisation, transformation models, and how best to structure advertising sales in the new multi-media environment.

Reports, video interviews, photos and a blog from a team from western Kentucky are at

www.inma.org/wc

INMA executive director and chief executive Earl Wilkinson reports that highlights included:

• New York Times CEO Arthur Sulzburger Jr. saying he’s satisfied with the company’s paid content strategy and turns bullish on social media;

• The president of the Interactive Advertising Bureau laying out a digital transformation strategy for legacy media companies, along with key examples of this transformation from companies like VG and the Sporting News;

• Provocative change-oriented presentations by visionaries RishadTobaccowala and Larry Kramer;

• A case study-laden innovation presentation by INMA Executive Director Earl Wilkinson;

• Integrated advertising sales case studies from the Denver Post, Deseret Media, and the Financial Times;

• A fascinating presentation by former Philadelphia publisher Brian Tierney about what he might do differently if he had it to do over again; and

• A look at the new digitally-minded consumer based on Nielsen research.

“It’s been a powerful week in which INMA has been the talk of the news industry, and we hope this blog effort captures some of the positive spirit from this week in New York,” says Wilkinson.