Britain’s BBC is using Adobe’s new ‘Project Primetime’ technology components to bring coverage of the London Olympics to internet-connected devices across the country.

Adobe says the BBC is one of its first broadcast partners to use key components of the suite to deliver live video streams and video-on-demand content of the Games. Primetime Simulcast is being used to stream coverage to desktops, smartphones, tablets and internet-connected TVs across the UK. One component, ‘Primetime Highlights’ creates VOD coverage of key sporting moments as they happen, allowing them to be published immediately.

Adobe claims its Project Primetime is the industry’s first fully integrated video technology platform to deliver seamless viewing experiences for TV content via apps and browsers across all major platforms including Android and iOS devices.

Digital media business senior vice president David Wadhwani says the BBC continues to push boundaries when it comes to new technologies: “With Primetime’s ability to reach almost every device including PCs, laptops, Android and iOS tablets and smartphones as well as connected TVs, we will help bring the BBC’s coverage of the Olympics to the broadest possible audience,” he says.

Primetime Simulcast leverages Adobe media server technology to take live broadcast feeds of all sports competitions and simultaneously deliver them to a variety of internet platforms.

The Highlights application creates and delivers VOD coverage of live events in real time using a single workflow and enabling a smooth viewing experience “comparable to traditional TV broadcasts”.

Adobe says Primetime is currently in trial with major broadcasters and media companies around the world. Major components include Auditude, the Adobe Digital Marketing Suite, Adobe Access, Adobe Media Server, Adobe Pass and Primetime Highlights. It will be available with full integration of all major components in the second half of this year with support for Windows, Mac OS, Apple iOS, Google Android, Samsung SmartTVs and other platforms. Components are currently available as individual products.