A new Asian chapter of the Location-Based Marketing Association (LBMA) has been launched in Singapore.

The new group is being supported by foundation members Yoose and Y-Find.

International members attended the event at The Hub on November 5, with president and founder Asif Khan launching the group with a keynote address and Yoose chief executive Christian Geissendoerfer hosting a question-and-answer session.

A regional showcase included contributions from Melvin Yuan (Y-Find), Leon Leong (Tech Sailor) and Peter Loh (2359 Media). Singapore-based Yoose is a hyper-local mobile ad network, while YFind is an indoor positioning solutions provider.

The international group is dedicated to promoting research, education and collaborative innovation in the field of location-based marketing. It also hopes to share best practices, establish guidelines, and promote the success of its members, which include retailers, agencies, advertisers, media buyers, service providers, and wireless companies.