A new version of Managing Editor’s Portico allows nonfolio content such as FaceTime sessions, maps and iTunes downloads to be included.

The 2.5 upgrade works with Adobe’s DPS to delivers a tailored app experience with deeper audience engagement.

Publishers can manage members natively with full support for the DPS Entitlements API. This reduces operating costs by eliminating integration with a third-party authentication service, such as publisher’s print fulfillment house, and allows retail folios to override in-app purchases, making subscription management elegant and agile, director of new product marketing Brett Kizner says.

It also leverage DPS’ restricted distribution capabilities to offer folios to specific entitled users. “Adding to this functionality’s value, Portico’s entitlement integration can also restrict access to content through Adobe’s browser-based folio viewer for desktop and laptop computers,” Kizner says.

The platform can support nonfolio content – from FaceTime sessions and Google Maps to cross-promotional items like referral URLs, iTunes Store downloads and rich media ads – making apps more than just a collection of folios.

App users can be directed to specific stories within folios, other related apps and external links, with these content sets updated on the fly.

Senior vice president of business development Mark Leister says the need to specialise and target content is fast becoming the standard: “The upgrade makes it easier than ever to directly connect to the right audiences with the right content.”