Two new mobile technologies from Miles 33 launch in Berlin on Monday.
The company will introduce its GNXevo mobile publishing system and a new mobile editorial client at the World Publishing Expo.
The GNXevo is news app-building platform provides an alternative to predefined templates via a drag-and-drop ‘layout and sequence’ editor. Without coding, individual layouts are created, and then ‘strung together’ in sequences.
Sections, edition dates and publications can each have different layouts and sequences, which can be modified on a day-to-day basis if required.
Lead stories can automatically be directed to prominent positions – with articles with no pictures displayed in ‘sidebar-like’ locations – and the stickiness of articles can also be controlled. The platform has its own ad serving engine, and supports external ad servers, with absolute and relative control over the location of ads.
Miles 33 says the platform works with its own GN4 CMS, but can also accept content from other sources.
The company will also release GNi4, its HTML5-based mobile editorial client, which features responsive design and access to GN4 and Tark4 databases.
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