French daily Le Figaro has launched a new iPad edition to bring the power of digital media to long-form journalism in a new tablet format.
Created with EidosMedia's integrated digital publishing platform, the new Grands Formats edition is a bid to deliver the same in-depth treatment of complex news topics as printed newspapers and magazines.
The first number was published at the end of June and takes as its subject 'l'Etat Islamique - Islamic State'. In nearly 50 pages of in-depth articles, video, photo galleries, infographics, pop-ups and animations, the reader is taken on an exploration of this highly current topic that combines striking photo and video testimony with expert analysis and explanation.
Art director Pierre Bayle says the Méthode platform - used by the daily for its print editions and magazines - was used to create a new experience for readers based on the quality content produced by our journalists: "It was a valuable and stimulating experience that drew on sources from throughout the newsroom."
Staff assemble a tablet product in the same way as they do a print edition. Pages are built up by dragging elements into a template where they reformat to fit. Images, videos and animations are dragged into the page in the same way as text and headlines.
EidosMedia marketing manager Massimo Barsotti says Le Figaro has used Méthode to break new ground in terms of editorial value: "It's an impressive example of what high-level journalism can do with the right technological resources."
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