Singapore-based global investment firm EDBI has joined Telstra and others in a round of funding worth $35 million. Telstra, which is one of the largest multinational telecommunications companies in the world as well as being Australia’s dominant service provider, led the round.

Ooyala plans a new hub in Singapore to house its regional digital broadcasting operations and services.

Chief executive Jay Fulcher says the company identified the Asia-Pacific region as strategically important two years ago: “We’re proud today to have become the definitive leader there.

“Working with the likes of Telstra and EDBI, we now have some of the area’s most powerful resources required to drive the transformation of the media services landscape throughout the Asia-Pacific markets.”

EDBO chief exective Chu Swee Yeok says Ooyala’s leadership in online video analytics and monetisation is its key differentiator: “Establishing its Asia-Pacific headquarters and development facilities in Singapore strongly positions it to capitalise on the rapidly developing online video revolution in Asia.”

She says Singapore’s data analytics capabilities will be strengthened with Ooyala’s pioneering efforts in big data video analytics while EDBI’s extensive international networks will be accessible to Ooyala, enabling it to further expand its global footprint through Singapore to Asia and the rest of the world.

Ooyala recently signed Telstra as an investor, reseller and customer, and is working with it to integrate its streaming, monetisation and discovery platform with Telstra’s entertainment offerings including its BigPond broadband service and T-Box digital set top box. The system provides access to free-to-air TV channels as well as internet channels, TV shows, on demand movies and Foxtel, via broadband.

Ooyala has an integrated suite of technologies in online video management, publishing, analytics and monetisation. Publishers using it include Bloomberg, Telegraph Media Group and Rolling Stone. It already has offices in Sydney, as well as Los Angeles, New York, London and Mexico.