The US-based International Newsmedia Marketing Association (INMA) has signed a wide-ranging partnership agreement with Digital Technology International, supporting activities in the Asia-Pacific as well as North America, Europe, Latin America, Africa, and the Middle East.
 “DTI’s outlook on the emerging news media industry is very similar to INMA in that audience development across platforms is the critical issue facing publishers,” says Earl Wilkinson, INMA’s executive director and chief executive. “DTI is on the cutting edge of providing technology solutions and services to help newspapers transition to news media companies.” Interests of the two organisations are complementary: INMA is dedicated to bringing high impact and solutions into challenging markets worldwide, while technology and services company DTI delivers audience-centric web, print, and mobile solutions to publishers around the world. DTI product marketing director Ed Hubbard describes it as a dynamic partnership: “We have progressive strategies that are changing news media’s current process-oriented business models into something that will work now, and in a future market. INMA provides global best practices and marketing ideas for news media companies, and has more than 1200 members in 82 countries worldwide.