Interactive advertising now supported across the entire AdsML workflow under the Framework 3.5, Release 1 interim release. A number of new features that are being made available for public review and comment. Major additions include support for interactive advertising across the complete business chain, from rate card to invoicing and proof of publication, as well as the completely new AdsML Media Pack specification supporting media rate cards. There are also a number of smaller improvements, especially in AdsML Bookings and AdsML Proof of Publication. Specifications in this release have Proposed status, which means they are believed to be stable but are subject to change based on user feedback. Organisations wishing to benefit from the features contained in this release, and willing to accommodate the minor changes that may occur before the specifications are approved, are encouraged to begin working with it. “Being a truly cross-media standard was one of our objectives from the start, but first we had to build the infrastructure and ensure that the print workflow was properly supported. Now AdsML is ready for the online world as well.” says Harald Löffler, research manager at WAN-IFRA.