To tweet or not to tweet – that is not the question facing publishers these days, but rather what to tweet and when to tweet it. And if you've mastered the issues of social media, you might like to enter your efforts in WAN-Ifra's XMA Cross Media Awards.
This year's competition honours news publishers which are successfully connecting with their communities on the social web by offering appealing content, engaging readers through word-of-mouth campaigns, and implementing social media tools in innovative ways.
Judges in the annual XMA Cross Media Awards are looking for companies that have:
•    built relationships with their audience;
•    determined what type of content to offer on different social media platforms;

•    pushed content through different social media channels;
•    empowered their audience to help create their own content and products;
•    fostered customer engagement;
•    maximised brand recognition; and
•    measured the impact of social media products.
Categories include:
•    Best use of Facebook by a newspaper
•    Best community engagement – reader/user interaction: Which newspapers excel at involving their readers in the editorial process and content generation via social media?
•    Monetization (advertising and social commerce): Which newspapers capitalize best on their presence on social media platforms?
•    Special projects: Best integrated social/traditional media campaigns (entertainment, charities, sports, one-off projects)
Full details and registration information can be found at www.wan-ifra.org/xma. The deadline for entries is July 15. The entry fee per app is 200 Euros plus VAT for WAN-Ifra members, or 300 Euros for non-members.
Winners will be announced at an awards ceremony on October 29 during at World Publishing Expo (IFRA Expo) in Frankfurt.
For more information, please visit www.wan-ifra.org/xma.