Press maker Goss International has sold RSVP to JV Rockwell Publishing, its longstanding partner in the print-to-web barcode technology and messaging platform.

Rockwell’s Cumulus Interactive Technology Group – based near Cincinnati, Ohio – had been marketing and supporting the product, along with its AdApproval multimedia advertising management system and an interactive system for real estate signs.

Goss had developed and introduced the stylised 2D barcode service in 2007 to provide print newspaper customers with the means to connect with emerging web and mobile markets. The system enables advertisers to see in real time which print ads get the most response and audit campaigns.

It typically also provides a range of coupon and messaging services for advertisers, delivering an immediate response about who is interested in an advertisement.

Rockwell vice president Mark Rockwell says his company will continue to develop the product: “We believe GossRSVP is a tremendous addition to our lineup of multimedia advertising products. We have been using it for more than three years as part of our ADapproval suite and see this as an opportunity to fully integrate it into our systems and expand its user community.”

Goss vice president Toby Clarke says that, having worked with Cumulus ITG for some time, he is sure GossRSVP and its customers “will be in good hands”.

Parent JV Rockwell Publishing provides multimedia motor and real estate products in more than 40 different markets across 15 US states. It is headquartered in Corning, Arkansas, with a background in print and publishing.