Singapore’s ‘Straits Times’ is pushing for online classified with the launch of a new jobs website and plans for other new sites.

Publisher Singapore Press Holdings has relaunched ST701Jobs with a new domain name www.STJobs.sg, and a bigger emphasis on the ‘Straits Times’ brand. The recruitment site has scored 10 million page views, 1.5 million monthly browsers, and 35,000 Facebook fans since its soft launch in March.

Property, general, and vehicles classified sites are to follow.

Head of SPH online classifieds Johnson Goh says site usage and traffic has tripled since the soft launch: “This heartening result tells us that we are meeting our users’ expectations of a truly effective and useful job site. I believe users also know that ST is a brand name they can trust. I am confident our job site will grow from strength to strength.”