A Brisbane company’s performance analytics platform which enables marketers and publishers to measure audience engagement on mobile is among 11 projects sharing $7.5 million in funding from government agency Commercialisation Australia.

The company, OtherLevels, has developed a platform to analyse and optimise mobile messaging campaigns sent by SMS, mobile email or App push. The software automatically discovers message content and derives audience segmentation.

Real time analytics measure the campaign from message to detailed event based outcomes, helping marketers to dynamically create new campaigns and optimise message content, leading to audience engagement growth, increased outcomes and higher revenues.

OtherLevels will use the grant funding to demonstrate the commercial value of the solution with major channel partners and their international clients. 

The $7.5 million in total funding brings assistance provided since the agency’s inception to $120 million, to a total of 303 participants.

CA chief executive Doron Ben-Meir says the agency provides grants on a competitive basis from $10,000 to $2 million for eligible activities designed to match the needs of early stage business builders.

“Commercialisation Australia has a successful track record of helping entrepreneurs at the early stages, when it is typically very difficult to raise capital,” he says.

Participants also gain access to case managers and a network of volunteer business mentors.