Baton Rouge, Louisiana, publisher ‘The Advocate’ is adding advertising to its suite of cloud-based Digital Technology newspaper applications.

The 103-year-old newspaper also uses DTI’s ContentPublisher and Circulation, making a completely integrated unit to power all areas of their news publishing operation. 

Advertising teams will use their new digital system to sell package buys for all types of ads and marketing campaigns, including web, print, email, direct mail, inserts, and social media.

“We now have the competitive advantage we were looking for,” chief financial officer Ralph Bender says. “With all DTI solutions under our roof, we can look further into new revenue streams we didn’t think possible before.”

Along with an integrated enterprise approach, The Advocate wanted a customer-centric digital advertising solution with self-service functionality that allows advertisers to create and book their own ads from any web browser.

DTI president Dan Paulus says the ‘Advocate’ is a longtime customer with a reputation for really taking full advantage of its technology throughout their operations.

The cloud implementation will ensure the paper is always current with the latest software and features, without the cost of an on-premises installation.