UK software company 5 fifteen will sell Audience Media’s cloud-based content management system under a deal announced today.

Barcelona-based Audience’s CMS allows editorial, design, production and commercial teams to work together to deliver content for websites, tablets, mobile devices, newsletters, email marketing, print production and subscription management from one set or versions of the data.

In addition, the company says, social media updates can be created in advance and pushed out automatically when news becomes live.

5 fifteen sales and marketing director Merv Griffin  says the development is a major advance. “Working in partnership with them we can offer publishers the ability to drive out costs associated with maintaining numerous IT solutions.”

“We very much look forward to the new opportunities it will bring to 5 fifteen and the benefits it will have for our customers with the integration of the analytics into our adDepot platform.”

Audience Media claims users for its CMS in 11 countries including IDG Group and titles including BBC GoodFood, CIO, Elle, Grazia, Hello! and National Geographic Traveller.

Pictyred: The Audience Media dashboard