NewsCorp’s British publishing group is to follow its peers in USA and Australia with a move to EidosMedia’s Méthode multichannel publishing technology.

The ‘Wall Street Journal’ and the ‘New York Post’ already use Méthode, which earlier this year was selected for a rollout across the whole of News Limited’s publications in Australia.

News International will to move production of the ‘The Sun’, ‘The Times’ and the ‘Sunday Times’ – and their online editions to a Méthode-based integrated newsroom operation it is calling ‘Newsroom 360.

Publishing portfolio manager Spencer Piggott says the decision is part of “a strategic investment” in the way content is created and served to customers.

“The project, which we’ve called Newsroom 360, aims not only to serve all channels and platforms from a common content base, but also to enable the kind of dynamic, flexible production workflows needed to stay ahead of our customers’ expectations.

“Having the right technology is a critical factor in the process of enabling newsroom change,” he says.

The implementation will be based on the ‘content hub’ model used elsewhere and will include its News Planning feature for news planning and coordination.

Umberto Gadarco, EidosMedia’s business development manager says the Newsroom 360 project is an exciting response to the challenge posed by the rapid evolution of readership and technology in the UK market: “We believe that the Méthode solution will make a valuable contribution to achieving its goals both now and in the long term,” he says.

• EidosMedia’s sales success with Méthode is also continuing with French sports daily broadsheet ‘L’Équipe’, its web edition  and two weekly magazines.

In the first phase of the project, Méthode will be used to produce the print version of the daily, exporting editorial content to digital publishing.