Innovation focus for Digital Media Asia

Nov 17, 2012 at 10:58 pm by Staff


A line-up of 30 speakers from 15 countries and 19 companies exhibiting new media products and services awaits the more than 300 participants signed up for Digital Media Asia in Kuala Lumpur at the end of this month.

The programme – November 27-29 – is split into three one-day conferences dedicated to critical themes for news media: online and social media; smart media and digital business innovations; and mobile and tablet publishing.



Participants can opt to attend one day or the entire event. Details are at http://www.wan-ifra.org/dma



The conferences, expo and workshops, organised by the WAN-Ifra, will also include the third Asian Digital Media Awards, which recognise publishers who have best exploited digital media to meet the major changes in how people consume news and information today.



The array of presenters and subjects include:



- Robert Pickard, Director of the Reuters Media Institute, on ‘To charge or not to charge: The art of pricing,’ a presentation on the strategic implications of what we now know about monetization and pay walls.



- Janny Paul, founder and chief executive of Zertopia and Chairman of Mobile Monday Malaysia, on ‘Interactive digital marketing,’ which examines how media companies can respond to advertisers who increasingly ask for cutting-edge digital, experiential, promotional and social marketing solutions.



- Paul Lewis, special projects editor of The Guardian, and Vincent Sider, vice president for social media at BBC Worldwide, who will examine the social media strategies of their respective companies, two of the most successful innovators on social platforms.



- Mario Garcia, chief executive of Garcia Media, USA on ‘App design and story-telling on tablets’.



- Tomas Bella, co-founder and chief executive of Piano Media, on ‘Cable TV subscription model adapted to news media,’ which examines the value of having many companies sign up to a single-payment system. 



- Lars Cosh-Ishii, director of Mobikyo, on ‘Mobile in Tokyo - Your Future.. Today!’, which presents the latest innovations and inspiring models coming Japanese telecom operators, handset makers and applications and service providers. 



- Jeongdo Hong, executive director of JoongAng Media Network, on ‘From mass media to smart media,’ a keynote address that will show how successful media companies must review all their processes and create synergies across all media within their organizations.



- Moritz Wuttke, managing director, Asia for adstream Holdings, on ‘How to engage commuters with mobile, iPad and video content: A Hongkong bus starts a publishing business,’ a case study for monetizing content during consumer’s valuable commuting time.



- Andreas Vogiatzakis, chief executive of Omnicom Media Group, on ‘Digital advertising - 2016: Beyond the horizon,’ a thought provoking presentation on the digital and mobile ad revolution.



- Rod Kenning, national operations manager for Polaris Media, on ‘Niche is beautiful: fast ROI with niche app,’ which will examine how a small publishing house in Australia, with a limited niche audience - and an even more limited budget - made the leap from print to multi-platform publishing.



- Abdul Dayem, production and applications development manager for Dar-Alhayat, on ‘Extending reach with mobile editions,’ which examines how this Middle East newspaper and magazine publisher operates from London and serves several markets and diaspora audiences.

Full details at http://www.wan-ifra.org/dma


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