Mark Hoff has been appointed to the newly created position of vice president of marketing at WoodWing Software.

The company says the move continues its global growth and sets the stage for reaching new target groups for its Enterprise multichannel publishing system Enterprise and Elvis digital asset management solution.

Hoff will first focus on extending the company's presence in the corporate market.

Hoff has extensive international experience, especially in B2B solutions and services. For nearly six years, he was EMEA marketing director at business software vendor Epicor, building a network of partners in more than 140 countries and was responsible for partnerships with Microsoft and HP.

He has also held marketing roles in companies in sectors including chemicals, health, real estate and luxury goods. For an investor, he founded three companies offering sports equipment and security software. He joins WoodWing from his own marketing consulting company, Whatfr?

Gerard van den Akker continues as marketing manager and will focus on online communications and e-marketing.