AdsWizz, a US/European company with a focus on measuring and monetizing digital audio, has teamed with Atexfor integration in its advertising systems.

Integration between the Atex AdBase and AdsWizz Ad Server enables users to exchange order and inventory information in real-time.

The ad server integration module automates order entry, digital fulfilment, billing and accounts receivable, and the partnership puts publishers into a global network in which advertising buyers will be able to place targeted audio ads.

“Together we’re making it easier for advertisers, ad networks and agencies to buy audio advertising inventory in an integrated way,” says AdsWizz chief executive Alexis van de Wyer. “Integration with Atex will bring new buyers to AdsWizz’s global base of digital audio publishers and expand the digital audio advertising opportunities for Atex clients – the partnership is a win on all sides.”

The Atex ASI also works with digital ad serving platforms including Google’s DART and DFP, Yahoo APT, Open AdStream, OpenX, AdGear, AdToma, Emediate, AdOcean, SmartAdServer and Abacast Clarity.

The ASI synchronises information between ad serving platforms and the multimedia advertising system. Targeting and audience segmentation rules can be matched to one or more ad servers with no duplication of effort.