Former Atex product management VP Pete Marsh has been named for a new marketing VP role at Newscycle Solutions.

He joined the company in a product marketing last year with its acquisition of Atex Inc. Now he is expanding the role to include corporate communications and branding, client advisory board activities, and management of the company’s global marketing team.

Steve Nilan, who spent five year with Newscycle and predecessor DTI, has left to join “early stage” technology company Engage3, which is developing a Big Data-orientated shopping platform.

Newscycle chief revenue officer Dan Paulus describes Marsh as an important part ff the company’s management team: “We appreciate his talents and industry insights as he leads Newscycle’s marketing efforts,” he says. “He is committed to our customers and their successes. His experience working with a global team in markets worldwide is impressive.”

Marsh had been senior vice-president of product management at Atex Group, which he joined from a role as chief executive officer of 5 Fifteen Inc, responsible for north and south American sales. Earlier he had founded Deadline Data Systems to develop one of the industry’s first software applications designed to integrate newspaper editorial and advertising systems with desktop tools such as QuarkXPress and Adobe InDesign.

Marsh says he is proud to lead an “incredibly talented” team: “Newscycle is fully committed to the long-term success of this industry, where challenges and opportunities abound,” he says. “We proudly play a vital role in providing the enabling technologies that help our customers produce the highest quality content, the most relevant advertising, and the greatest level of audience engagement across all media channels.”

Married with a daughter – whose musical talents are to be seen on YouTube – and twin sons, he lives in Topsfield, Massachusetts. He is also chairman of Samaritans, a non-profit organisation in Boston dedicated to preventing suicide.