Qubit has introduced a new web API to make its Opentag tag management process easier and more scaleable.

The Opentag Web API allows users to programmatically manage containers and the tags inside them. “No human interaction via the user interface is needed,” says Qubit’s Isabella Cookson. “This is particularly useful if your internal systems need to interact with Opentag or if you wish to make a more routine updates in a more efficient way.”

Users can make requests against the API, and agencies are now able to create default templates for clients.

Scripts which interact with the web API can handle tasks such as automating when tags are turned on or off, and the function allows users with a large number of clients or domains to make wholesale changes to the tags on their system.

“The Web API ultimately ensures you can determine how you manage the tags of your clients,” says Cookson. “It is a tool which you can build on top of and adapt to match the needs of your business, while also making your life that little bit simpler via automation!”

• Qubit – which has worked for publishers including the UK’s Telegraph Media Group –has just announced a $26 million Series B round of funding. Led by Accel Parters, the funding also involved Salesforce Ventures and existing investor Balderton Capital.

The startup has raised $36.5 million since it was founded by a group of former Google employees in 2010.