WoodWing has introduced a cloud-based content hub for publishers, based on its Elvis DAM server technology.

The new Content Cloud offers a scalable one-stop solution hosting a range of applications for producing and managing digital and print content as well as for digital asset management and analytics.

Its backbone is a new multitenant digital asset management server instance of the Elvis DAM. WoodWing says Content Cloud provide a cloud-based solution for magazine and newspaper publishers. It facilitates collaboration with external contributors, helping global publishers and content producers to share their content.

Digital assets can be integrated with Adobe Creative Cloud applications and workflow solutions such as WoodWing Enterprise. The company says Elvis DAM will continue to be available also for on-premise installation.

WoodWing recently launched Inception, designed for the creation of media-neutral HTML5 content for publication via channels such as the new Adobe DPS, and later other including Apple News and Facebook Instant Articles.

Publishers running WoodWing Enterprise as a private cloud will be able to connect with Content Cloud, delivering the benefits of an integrated environment. Also included is Enterprise Analytics, and more applications - including a brand portal and an authoring tool - are promised soon.

Cloud instances operate in Europe, North America, Australia and Singapore, again with more to follow.