European publishers will share their experiences in a WAN-Ifra-organised 'Ad Blocking Action Day' in Frankfurt this month.

The six-hour programme will discuss steps being taken to win back readers who are already ad blocking, improving user experience and key implications on privacy.

Publisher contributors include Aftonbladet, WeltN24 and host company, Frankfurter Allgemeine Zeitung, at whose offices the event takes place on February 11.

Organisers say highlights include:

-Andreas Aspegren, head of online/VP and chief product officer at Aftonbladet Online, Sweden, will present Aftonbladet's seven-point action plan to address ad blocking, which includes better ad formats and more relevant ads. They are also looking at options for a paid ad-free experience;

-Frankfurter Allgemeine Zeitung has conducted its own survey of user attitudes to ad blockers, and have started a dialogue with users about adblockers. Nico Wilfer, head of product development of FAZ.net will discuss how the influence of the survey on their action plan;

-Axel Springer has seen a huge variety in ad blocking usage across publications. Bild has taken the most direct approach, while at Die Welt their work is still behind the scenes. Lars Janzik, VP product management, WeltN24 will talk about their experiences with ad blocking and countermeasures taken there;

-Johnny Ryan, head of ecosystem at PageFair, Ireland, will share country and demographic differences in ad block usage and potential revenue loss worldwide.

-With many consumers concerned about privacy issues, expert and privacy campaigner Alexander Hanff (founder and chief executive of Think Privacy, Poland) will talk about the key privacy issues, the legality of various anti-ad-block approaches, and a possible tracking free future;

-Ben Shaw, WAN-Ifra's director, global advisory will present results of its publisher survey on ad blocking and explain the focus of the recently created Publisher Task Force. He will also lead the workshop in the last session focused on how to devise an ad blocking action plan.

You can check full programme here: http://events.wan-ifra.org/events/ad-blocking-action-day/programme Inquiries to: Virginia Melero, tel: +49 69240063253 or email: virginia.melero@wan-ifra.org.