Adstream will team with Comcast’s AdDelivery to offer a single global ad delivery platform.

The partnership will extend Adstream’s current distribution offering – which covers Latin America, Europe, Asia and Australasia – to North American destinations. Comcast currently provides ad distribution for over 10,000 national, regional and local advertisers using a 100G-fibre backbone across the USA and parts of Canada.

Its footprint encompasses most US broadcast and cable networks, local broadcast stations, cable and other multichannel video distributors, radio stations, and online video web publishers.

Formed in 2001 by partners James Carpenter, Gerard Barron and Richard Carter, Adstream acquired print validation and delivery company Quickcut in 2005 after Australian telco Telstra had become a shareholder. It took over UK-based The Traffic Bureau in 2007. Its majority shareholder is Paul Ramsay Holdings.