Ad sales solutions provider Lineup Systems has snapped up former Atex sales vice president David Parker to beef up its US presence.

As sales director of Lineup Systems Inc, Parker – who spent 12 years with Atex – will be based in Atlanta.

He is joined by Steve Dienna as executive sales vice president – based in Roswell, Georgia – whose experience includes six years as global media vice president at Unisys where he helped with the transition to Atex.

At the start of 2014, chief operating officer Louis Cicio oversaw the move of Lineup’s US headquarters to larger premises in Boulder, Colorado, which serves as a base for management and project implementations.