A new 5 fifteen plug-in for users of Salesforce handles advertising bookings and allows customers to carry out media scheduling.

The ad Depot product uses standard AdsML ad order insertion descriptions and does not rely specific back-office accounts systems.

Bookings to be entered direct into the Salesforce.com platform via a simple form, working from up-to-date information and delivering booking details to publishers in real time.

Business development director Howard Robson says that with more than three million Salesforce users and 1800 apps on the exchange, the company was surprised by how few were aimed at the media industry.

ad Depot separates insertion selling from back-office fulfillment and management processes, with every department able to access specific information while time maintaining a real-time overview of the whole operation.

Sales director Phil Pavier says 5 fifteen plans a series of applications for Salesforce.com, furthering the benefits of cloud technology.